Reindeer herding has long held an integral place in Saami culture, heritage and identity.
The Saami people are believed to be the first in the world to begin herding and taming animals. They used tamed reindeer to pull sleds as a means of transporting goods across long distances and to lure wild reindeer into their herds.
This traditional livelihood is one that they have carried through the centuries into the present day economy, where reindeer herding is now largely focused on meat production.